Hi, my name is Marco.
Let’s transform your team’s potential into game-changing results.
About Me
My expertise includes developing comprehensive training programs, executing end-to-end marketing campaigns, producing professional audio and video content, designing engaging graphics and websites, and offering tailored strategic consulting services.
Fueled by a deep passion for building connections, nurturing relationships, and implementing winning strategies, I find profound satisfaction and fulfillment in every step of my professional journey.
Areas of Expertise
Learning & Development
I create cost-effective, engaging training programs by leveraging instructional design methodologies, technology, and adult learning principles, resulting in sustained success for both employees and the organization.
Sales Enablement
I focus on equipping sales teams with the necessary tools, resources, and training to effectively engage prospectes, accelerate sales cycles, and drive revenue growth within the organization.
Creative Direction
I leverage my expertise in brand development, graphic & web design, and audio/video production to craft compelling and visually captivating experiences that resonate with audiences.
Professional Experience
- As the Senior Training Manager supporting Western Alliance Bank’s Preferred & Small Business Banking division, I am responsible for guiding the vision, strategy, and foundation of the learning and development offering.
- I lead a team of dedicated training specialists, collaborate with external vendors, nurture relationships with key stakeholders, and direct the engagement and communication strategy for learning and development across Preferred & Small Business Banking. My role involves measuring success and consistently identifying opportunities to enhance our offerings and scale efforts for maximum impact.
- Furthermore, in my capacity as Senior Training Manager, I oversee our Quality Assurance team, responsible for evaluating employee performance with clients. This entails refining the vision, strategy, and foundation of Quality Assurance, managing a team of dedicated specialists, leading engagement and communication strategy, and measuring success.
In my role as the Senior Manager of Learning & Development at SigFig, I collaborated with cross-functional teams to analyze user needs, developed immersive training materials, and implemented effective strategies to enhance user proficiency with SigFig’s ecosystem of digital wealth products.
Within my first 3 months on the job, I successfully launched a comprehensive learning and development program from the ground up. This program was designed around four primary pillars for success: learning consultation, instructional design, training delivery, and training evaluation.
The training materials I created encompassed various formats, including self-paced learning modules, virtual and in-person webinars, leadership seminars, video tutorials, and more. This diverse range of resources ensured that users had flexibility in accessing the training content based on their preferred learning style and availability.
In addition, I fostered a close partnership with our marketing & sales professionals to collaboratively develop sales enablement content. By seamlessly integrating the comprehensive training materials, professionally-produced video content, and sales resource guides into their workflows, the sales team was equipped with the necessary knowledge and skills to effectively distinguish SigFig from its competitors. This integration not only provided them with valuable learning and development opportunities but also empowered them to activate and deliver enhanced value propositions to clients.
In my role as Director of Digital Marketing & Communications at PRISM Media, I was responsible for shaping the company’s growth strategy and long-term vision.
With a focus on delivering successful outcomes, I provided comprehensive oversight for the execution of both internal and external projects. Taking the lead in collaborative brand development initiatives with small and mid-size businesses, I fostered the creation of captivating marketing solutions that directly contributed to business growth.
Additionally, I successfully led a team responsible for implementing innovative strategies, positioning PRISM Media as a prominent and influential player in the industry.
In my role as Regional Director of Media Relations at Arizona Care Hospice, I successfully led the development of impactful social media marketing campaigns, video production initiatives, and provided oversight for graphic and website design activities.
Through my strategic efforts, I significantly expanded Arizona Care Hospice’s digital presence, resulting in a remarkable increase in social media followers from 400+ to over 4000+.
I produced over 50 videos to effectively promote the organization, implemented a website revamp to optimize conversion rates, and led the redesign of all public print and digital collateral for enhanced impact.
By elevating the visibility and reach of Arizona Care Hospice, I ensured the effective communication of its mission and services to the target audience, thereby contributing to the organization’s success.
In my role as a Marketing Consultant at Advisor Group, I delivered comprehensive traditional, digital, and multimedia marketing solutions to a network of 5,000 financial advisors.
A significant achievement was spearheading the enterprise-wide initiative to establish MarketingU, an innovative online educational platform designed to empower financial advisors in enhancing their marketing skills. MarketingU provided self-serve resources, including video tutorials, podcasts, quick tips, and monthly live webinars, offering reliable and effective tactics.
Through my contributions to MarketingU, I successfully equipped financial advisors with the knowledge and tools necessary to excel in their marketing efforts, playing a vital role in their professional growth and overall success.
As an Instructor and Program Manager at Bank of America, I held a pivotal role in facilitating associate readiness and skill-building solutions specifically tailored for the manager population. This encompassed overseeing the strategic allocation of resources for learning programs across the entire franchise.
In close collaboration with Instructional Designers and Learning Consultants, I actively contributed to the development and promotion of instructor-led and virtual instructor-led learning solutions.
A significant aspect of my role involved actively mentoring and guiding Instructors to enhance their facilitation skills, fostering a culture of continuous improvement.
Furthermore, I consistently organized, prepared for, and led national train-the-trainer initiatives, ensuring the highest standards of training excellence and maintaining a consistent level of quality throughout the organization.
Testimonials
I had the honor of working with Marco at SigFig. Marco led our L&D efforts directly with our partner engagements, driving growth for their programs. Marco is an incredible colleague and one who will provide immediate impact to any organization. His utmost professionalism both internally and externally, incredible quality of work, bias to action, and expertise in L&D are what would make him an incredible asset to any firm. He created an L&D program from the ground up, which was quickly implemented and yielded immediate results. In addition to being effective with clients, Marco has been a wonderful cross-functional partner. He is incredibly collaborative and partner-centric and it's been an absolute pleasure working with him.
Melissa Pugeda VP Strategic AccountsI’m delighted to provide a strong recommendation for Marco, a talented professional I had the pleasure of working with at SigFig. During our time working together, I had the privilege of witnessing Marco's exceptional expertise in analyzing user needs, developing immersive training materials, and implementing effective strategies aimed at enhancing user proficiency. Beyond his expertise in Learning & Development, Marco also demonstrated remarkable skills in sales enablement and consulting, leveraging his deep understanding of our products to provide valuable insights and guidance to our sales team. I highly recommend Marco for any role or project that requires a versatile professional with expertise in Sales Enablement, Consulting, and Learning & Development.
Scott Campbell Client Engagement & Success ManagerI had the pleasure of meeting Marco during my tenure with Bank of America Merrill Lynch. His ability to command a room and captivate his audience still inspires me to this day, almost 7 years later. Not only did he leave a lasting impact with his positive attitude, he was able to teach in methods which still resonate with me. I would be amazed to find another facilitator even remotely as effective as Marco was.
Brandon Young Chief Operations OfficerProfessional Work
This exclusive collection of thought-provoking articles and expert advice is custom-tailored to assist professionals in navigating the ever-changing landscapes of learning and development, sales enablement, and creative marketing.
Let's Connect
If you have any inquiries or would like to explore professional collaboration, I invite you to connect with me on LinkedIn or download my resume. Let’s engage in a meaningful conversation!
Marco is truly a one-of-a kind talent and possesses an incredibly diverse skill set. From graphic design, to multimedia production, training, and consulting, there is truly nothing that Marco doesn’t do exceptionally well. He elevated our team with his positive attitude and gained the respect of so many because of his willingness to always go the extra mile. His enthusiasm is contagious. Marco creates raving fans wherever he goes, and it was my absolute privilege to have had someone like Marco on my team. His incredible work ethic, dedication, and commitment to a standard of excellence is what made him stellar in his role...but his authenticity, sincerity, and caring nature is what sets him apart from everyone else.
Mary Rose Eagan Transformational CX and Marketing Leader