Hi, my name is Marco.

As the Associate Director leading Western Alliance Bank’s Preferred & Small Business Banking Training, I am responsible for shaping the vision, strategy, and foundation of the learning and development offerings for over 300 individual contributors, managers, and directors across contact centers and in-person branch locations.

Lead a team of training professionals, collaborate with external vendors, maintain relationships with key stakeholders, and direct the engagement and communication strategy for learning and development across the Preferred & Small Business Banking division.

My role includes the deployment of web-based training solutions, video tutorials, instructor-led training, and more.

In addition to learning and development, I lead efforts to drive employee engagement by fostering a culture of continuous growth, recognition, and collaboration. Partnering with business leaders, I support talent development initiatives that help employees strengthen their skills, advance their careers, and align with the evolving needs of the organization.

Tasked with measuring success and consistently identifying opportunities to enhance our offerings, scale efforts for maximum impact, and ensure that our people feel valued, supported, and prepared to excel.

In my role as the Senior Manager of Learning & Development at SigFig, I collaborated with cross-functional teams to analyze user needs, developed immersive training materials, and implemented effective strategies to enhance user proficiency with SigFig’s ecosystem of digital wealth products.

Within my first 3 months on the job, I successfully launched a comprehensive learning and development program from the ground up. This program was designed around four primary pillars for success: learning consultation, instructional design, training delivery, and training evaluation.

The training materials I created encompassed various formats, including self-paced learning modules, virtual and in-person webinars, leadership seminars, video tutorials, and more. This diverse range of resources ensured that users had flexibility in accessing the training content based on their preferred learning style and availability.

In addition, I fostered a close partnership with our marketing & sales professionals to collaboratively develop sales enablement content. By seamlessly integrating the comprehensive training materials, professionally-produced video content, and sales resource guides into their workflows, the sales team was equipped with the necessary knowledge and skills to effectively distinguish SigFig from its competitors. This integration not only provided them with valuable learning and development opportunities but also empowered them to activate and deliver enhanced value propositions to clients.

In my role as Director of Digital Marketing & Communications at PRISM Media, I was responsible for shaping the company’s growth strategy and long-term vision.

With a focus on delivering successful outcomes, I provided comprehensive oversight for the execution of both internal and external projects. Taking the lead in collaborative brand development initiatives with small and mid-size businesses, I fostered the creation of captivating marketing solutions that directly contributed to business growth.

Additionally, I successfully led a team responsible for implementing innovative strategies, positioning PRISM Media as a prominent and influential player in the industry.

In my role as Regional Director of Media Relations at Arizona Care Hospice, I successfully led the development of impactful social media marketing campaigns, video production initiatives, and provided oversight for graphic and website design activities.

Through my strategic efforts, I significantly expanded Arizona Care Hospice’s digital presence, resulting in a remarkable increase in social media followers from 400+ to over 4000+.

I produced over 50 videos to effectively promote the organization, implemented a website revamp to optimize conversion rates, and led the redesign of all public print and digital collateral for enhanced impact.

By elevating the visibility and reach of Arizona Care Hospice, I ensured the effective communication of its mission and services to the target audience, thereby contributing to the organization’s success.

In my role as a Marketing Consultant at Advisor Group, I delivered comprehensive traditional, digital, and multimedia marketing solutions to a network of 5,000 financial advisors.

A significant achievement was spearheading the enterprise-wide initiative to establish MarketingU, an innovative online educational platform designed to empower financial advisors in enhancing their marketing skills. MarketingU provided self-serve resources, including video tutorials, podcasts, quick tips, and monthly live webinars, offering reliable and effective tactics.

Through my contributions to MarketingU, I successfully equipped financial advisors with the knowledge and tools necessary to excel in their marketing efforts, playing a vital role in their professional growth and overall success.

As an Instructor and Program Manager at Bank of America, I held a pivotal role in facilitating associate readiness and skill-building solutions specifically tailored for the manager population. This encompassed overseeing the strategic allocation of resources for learning programs across the entire franchise.

In close collaboration with Instructional Designers and Learning Consultants, I actively contributed to the development and promotion of instructor-led and virtual instructor-led learning solutions.

A significant aspect of my role involved actively mentoring and guiding Instructors to enhance their facilitation skills, fostering a culture of continuous improvement.

Furthermore, I consistently organized, prepared for, and led national train-the-trainer initiatives, ensuring the highest standards of training excellence and maintaining a consistent level of quality throughout the organization.